Bio

Bio Pete Perugini is an American applied business research statistician, data steward, computer programmer, project manager and management consultant. After various roles in the early career, Mr. Perugini garnered his first leading role as manager at The Travelers, responsible for their corporate Customer Information File (CIF) and all corporate marketing databases - Geographic Information Systems (GIS), Dun & Bradstreet Business Abstract File, Donnelley Marketing ClusterPlus and ZipProfile databases, etc …. He excelled in this role even as he reported to two directors simultaneously in a matrix organizational alignment. He managed data hands-on, from acquisition to application development and dissemination to end users; from vendor relations to IT requirements to internal user groups to presentations of deliverables to senior management. He streamlined corporate customer information file processing producing $9,000 quarterly recurring savings. He received formal recognition for developing a comprehensive Market Analysis Program (MAP) which was rolled out to field offices (one a month). MAP was a comprehensive market analysis of every field office nationwide, consisting of Geographic, Demographic and Psychographic Profiles, Market Potential, Cross-selling, Household and Commercial Lines Penetration reports all presented visually in geographic maps as well as numerically. MAP received so much positive feedback for its use as a corporate planning tool that it was transformational and resulted in shifting the corporate strategic planning process from being product driven to being market driven, allowing Travelers to better focus its marketing efforts by providing quantitative measures to benchmark progress over time. Ultimately this feedback was the impetus for Mr. Perugini to convert MAP from a one field office hardcopy process a month to an automated, menu driven, online, immediate access application. For this, the Vice-President of Corporate Market Research and Planning wrote - “ask Pete the time and he can tell you how the watch is built. I gave him this complex project with ambitious deadlines and he finished two months early with no surprises; I promoted him and enrolled him in The Travelers management development program because of this”. As Data Steward and Senior Business Analyst at Anthem Blue Cross Blue Shield’s Advanced Medical and Statistical Studies department he received written accolades for his support of their pharmacy management program “for your plan and organization abilities completed this project in the shortest and most efficient manner”. His research into the nationwide dietary drug (Dexfenfluramine-Phentermine-Redux) heart disease study resulted in special recognition for being first among all Anthem plans, countrywide, to publish findings which substantiated claims for what became a multi-million dollar legal settlement on behalf of dietary drug users. This particular project involved accessing huge volumes of historical data from myriad sources archived under varying record layouts requiring complicated merges. He received further written recognition for conducting training classes on financial forecasting and trend analysis to over 200 associates. Without his support research studies including cardiac, asthma, transplant and neonate intensive care units could not have been conducted. He supported strategic planning by creating, analyzing and presenting complex utilization reports identifying patterns of variation and highlighting opportunities for improved health outcomes at reduced expense. As at The Travelers and MAP these utilization reports were first delivered in hardcopy form and once their benefit clearly determined he converted the entire process to an online automated system allowing for user defined inputs and immediate access. He also was Project lead for Data Warehouse Redesign and Change Agent for Business Objects regional software deployment. While at ITT Hartford’s AARP division serving as Research Database Manager Mr. Perugini planned, created and implemented the first two predictive models ever at The Hartford via regression and logistic regression statistical techniques. The first resulted in Actuarial rewriting the corporate pricing model as it successfully predicted claims frequency and severity, generating growth with enhanced profitability. The second model resulted in a rewrite of the call center customer touch procedures as it successfully predicted customers most likely to let their policies lapse. Implementation improved retention 1.4% and he received a reward and recognition for beating the ambitious deadline. When the market research manager took an extended leave he filled in and automated the customer satisfaction scorecard production process for 9 surveys, cutting delivery time required from 6 weeks to 2 days. As independent consultant Mr. Perugini is responsible for managing and coordinating all aspects of custom research statistical consulting services, including data requirements gathering, computer programming, performing statistical analysis of data and synthesizing resultant information into clear, concise actionable reports. In this capacity Mr. Perugini has acquired considerable expertise in substantiating advertising claims to satisfy Federal Trade Commission guidelines by working on hundreds of product testing research projects. While at Peter Paul Cadbury as sensory research technician he was responsible for consulting with chemical engineers for product testing, procuring and preparing test samples and materials, administering and maintaining test panels, designing computer programs to facilitate data analysis, providing expertise in experimental design, sampling plan, data gathering, statistical analysis and reporting results. He automated statistical tests using Lotus 1-2-3 before there was statistical software for the personal computer. He was promoted to the production planning department for his efforts. Ongoing basic research interests include experimental design, sampling plans and hypothesis testing, census demographics and geographic analysis. EDUCATION
Master's Certificate in Lean Six Sigma Black Belt, Villanova University
M.B.A., Rensselaer Polytechnic Institute
M.S., Research, Measurement & Quantitative Analysis, Southern Connecticut State University
B.S., Political Science Public Administration, Southern Connecticut State University
Numerous Courses Completed from each - Burke Institute; SAS Institute; SPSS, Inc.; MAPINFO Corp.